What is included
- Account audit of campaigns, audiences, creative, Pixel and Conversions API, with a fix list ranked by cost
- Tracking repair so purchases, add to carts and checkouts reach Meta from both browser and server
- Campaign structure built for your margins: Advantage+ or broad prospecting, retargeting tiers and catalog ads
- Creative testing with hooks, angles and UGC briefs, plus clear rules for what gets killed and what gets scaled
- Budget scaling in steps that protect ROAS instead of resetting learning
- Written weekly reports in plain language: what changed, why, and what happens next
How I approach an ad account
Most underperforming accounts share one root cause: weak data. If Event Match Quality is low or purchases are double counted, the algorithm is optimising blind and no creative will save it. So the first week is about the foundation.
After that it is a testing system. New angles go into a dedicated test, winners graduate to the scaling campaign, and retargeting is split by intent. On one Canadian health brand, splitting retargeting into cart abandoners, product viewers and site visitors pushed the cart abandoner tier to 5.52x ROAS. On an apparel store, a seven day catalog test cut CPM from $87 to $32.50 and lifted CTR to 8.55%.
Who this is for
- Shopify and DTC stores spending, or ready to spend, on Meta every month
- Brands whose ROAS dropped and nobody can explain why
- New stores that want the account set up properly from day one
- Owners who want honest numbers and written updates, not jargon
What clients say
“He did an amazing job setting up and managing my Meta Ads campaign. He optimized my Facebook and Instagram ads, properly configured the Pixel, and helped me scale my Shopify store sales.” upline_ft7, Fiverr
“Umer is a professional freelancer, he knows what he’s doing and has a good understanding of Meta and how things work.” mudassar85, Fiverr