What is included
- Pixel and Conversions API on Shopify, WooCommerce, Salla, ThriveCart or a custom stack
- Event deduplication between browser and server so nothing is double counted
- Event Match Quality improvements with hashed customer parameters
- Domain verification and event configuration in Business Manager
- Catalog connection for dynamic product ads
- Custom conversions and reporting columns so you can read your funnel at a glance
- Test report showing every event firing correctly in Events Manager
Why Conversions API matters
Browser tracking alone loses a share of conversions to ad blockers, iOS privacy settings and cookie limits. Conversions API sends the same events from the server, so Meta sees a fuller picture and optimises toward real buyers instead of guesses.
Done badly it makes things worse: duplicated purchases inflate ROAS and mislead every budget decision. Done properly you get one clean purchase per order with strong match quality. On a Swiss jewelry brand I set up from scratch, the Pixel reached a 98.77% match rate with a 217 product catalog connected.
Common problems I fix
- Purchases showing twice, or not at all
- Low Event Match Quality warnings
- Pixel connected to the wrong Business Manager
- Events lost after a theme or checkout change
- Business portfolio transfers of pages, Instagram accounts and catalogs
What clients say
“Fantastic Meta Ads API dev. Fast, hard working, will 100% work with again.” croprofits, Fiverr
“He set up my Meta ad columns and connected them to each product in the funnel. It is easy to see on my Meta chart everything happening with my ads.” deedee84335, Fiverr